Visits Web Analytics Definition


A visit is an interaction, by an individual, with a website consisting of one or more requests for an analyst-definable unit of content (i.e. “page view”). If an individual has not taken another action (typically additional page views) on the site within a specified time period, the visit session will terminate.


Different tool providers use different methodologies to track sessions. Ask your tool provider how this metric is computed. A typical time-out period for a visit is 30 minutes, but this time period is configurable in many web analytics applications.

A visit typically consists of one or more page views (see page view definition). However, in the case of sites where interaction consists solely of file downloads, streaming media, Flash, or other non-HTML content, a request for this content may or may not be defined as a “page” in a specific web analytics program but could still be viewed as a valid request as part of a visit. The key is that a visitor interaction with the site is represented.

Visits can be added together over time, but not over page views or over groups of content, because one visit can include multiple pages.

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