Repeat Visitor Web Analytics definition


The number of Unique Visitors with activity consisting of two or more Visits to a site during a reporting period.


Repeat Visitors, as a metric, is the measure of the amount of Visit activity during a reporting period. New Visitors and Return Visitors qualifies when the Visitor started visiting the site. It is possible for a visitor to be counted as both New and Repeat or both Return and Repeat during a reporting period. It is not possible for a Visitor be counted as both New and Return in the same reporting period.

For example, during a reporting period of one day, if a Visitor has their first ever visit in the morning and then engages in a second visit in the afternoon the Visitor would be counted as New and Repeat but not Return.

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