Exit Page Web Analytics definition


The last page on a site accessed during a visit, signifying the end of a visit/session.


In a tabbed or multi-window browser environment it should still be the final page accessed that is recorded as the Exit Page though it cannot be definitively known that this was the last page the visitor viewed. Contact your vendor for information regarding your specific implementation.

Because each visit contains at least one "page," the total number of exit pages equals the total number of completed visits for any given time frame.

The use of cookies to track visit sessions or another reliable visit session method is necessary to accurately track this measure.

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