AFS Analytics offers you heatmaps to analyze the behavior of your website’s visitors.
Heatmaps allow you to see how your users interact with the pages on your site. Discover the hotspots, view the popular sections, and locate blocking points and areas that are not readily available. All this information will help you optimize the content of your pages and improve your conversion rate.
Example of heatmap on AFS Analytics' pricing page
The heatmaps are directly projected on the pages of your site. The results are divided into four different resolutions adapted to the devices used by your visitors: smartphone, tablet, desktop, and large screen (TV). With this system, you can immediately identify the zones to optimize according to the device used by your visitors.
In the main menu, select the Advanced menu, then in the Behavior section the Heat Maps option.
Note: This may only be part of the address, in which case the following field must be filled in.
In this field you must specify the rule to be adopted to select the pages where the data will be captured.
1.Exact match URL: The data will be captured only on the page having the same exact address. In our example this will give:
2. URL Contains: The data will be captured on all pages containing the address of the mentioned page. In our example this will give:
Once created, the maps are displayed in a list giving you access to several options.
When you view a map, you have access to a new toolbar. It allows you to view the results by screen type.
Note: Buttons with a percentage will reduce the size of the map.
Note: The creation of heatmaps requires a premium subscription plan and version 7 or higher of the tracking code pasted on your website pages.