AFS Counter is not incremented.
AFS Counter uses the information collected by the AFS Analytics tracker. So, on your website page(s) you have to paste the AFS tracker html code (button) and the AFS Counter html code (box).
You have to check that the same account number is used in the AFS Counter and AFS codes.
Check your stats and see if there are new visitors on your site.
By AFS Website Analytics.